Sony Reader On Sale At Target Stores!

Look at this:


Click = big

The Sony Reader is already in over 500 Borders outlets (though I wonder about that). Target has over 1,400 stores.

The Sony Reader now has a retail presence that is staggering.

When people think eBook, what they'll be able to actually try is a Sony Reader, not that abominable Amazon Kindle.

I kick myself now. I was in a Target earlier this week (it's not exactly nearby, either). I didn't bother to investigate their electronics area. Too bad. I had the Philips crapcam with me and could have gotten some (crappy) photos of the in-store display!

This is all great news for the eBook Cause. All these new sales outlets. It can only help!

Previously here:

Flashback Laugh: CrunchGear On Sony Reader
Sony Reader Launching In France!
The Sony Reader Rejects Defeat
eBook Fans: Another Poll To Vote In!
Brief eBook Items
eBook Fans: Represent!
Confirmed: New Sony Reader October 2008!
Sony Reader Red
Sony Reader: More U.K. Coverage
Rumor: New Sony Reader + Mac OS Software?
Sony Reader U.K. Coverage
Waterstone’s eBook Site: FAIL!
Tomorrow Is U.K. D-Day For Sony Reader
Reference: Sony Reader With 64-Bit Vista
Attention Sony! DO IT!!
OMFGZZ!!!1 Sony’s Stringer Has Heard Of eBooks!
Why I Hate Sony Today
Two eBook Posts By Writer Gary Gibson
Sony Reader Gets Truth And Love
Kindle, Schmindle
Sony Fumbles Its eBook Reader
Sony Tries To Do Right To Reader Pioneers
Sony Still Shoots Itself In Foot
Sony Reader Gets Some Love
Sony To Kindle: Up Yours!
Sony’s Strange Strategy
A Gadget Too Far
Sony, The New Titanic?
eInk eBook Readers: They’re All Dead, Jim!
Amazon: Already Toast
More Bad For Sony Reader: Kindles Coming
Borders Catches Cold, Sony Reader Gets Pneumonia?
Sony Reader Can Be Bought In Spain!
Oprah, Get A Sony Reader!
Sony’s In Worse Shape Than I Thought
Sony Has Big eBook News Today
Oh, NOW He Believes Me!
Macbook Air Vs Everex Cloudbook Vs Sony Reader
Does Borders Know The Sony Reader Exists?
Sony: I’m Not Alone
What’s Going On With Sony And Its Reader?
Sony’s Got Something Big For Their Reader
Has Sony Just Lost Its eBook Battle?