It's actually the Smart Q7. I won't correct the earlier post because it's also been typoed like that elsewhere, plus I think most search engines can still parse it correctly.
There is a short booklet included in the package. Chippy got it in Chinese. This is a link to a PDF version in English. Update: Yes, it's for the Q5, but all the buttons are the same, so the instructions should be compatible with the Q7.
I've seen this for sale on U.S. ebay (US$199.00 with a whopping US$45.00 shipping charge from China), but only with Chinese-language OS. Apparently there's an Englishized version of the OS available as a 196MB ZIP download. This is a slow download and can take over an hour.
There is also a very strange forum with cryptic posts.
I'm not sure how practical a device this is.
For one, an hp 1000 mini netbook with Linux OS can be had for as low as US$299.00. That has a far more powerful CPU, a 10" screen, keyboard, and can also have Windows XP implanted in it. With Windows XP, one would have Flash (not available with the Q7) and can also add Adobe Digital Editions, Sony Reader, MobiPocket Reader, and more in order to access a wide variety of eBooks.
On the other hand, this might be a case of comparing A to B. Each has its functional place. But still, US$250 is a pretty hefty price for the Q7.
Then again, Chippy reminds us that it's more capable than a higher-priced Kindle.