When I headed Sony's U.S. digital-imaging division, people said, 'I don't like digital. I like the warmth of film.' And then we continued to improve the product. Now Americans buy 40 million digital cameras each year.
Emphasis added by me.
Hey, raise your hand, all you people who are using film cameras. Show me those Instamatics, Advantix, and Polaroids.
Thought so.
When we introduced our Reader, the biggest resistance I heard was, 'I like the smell of books, and I like the smell of paper. I can't go digital.' That was the confirmation for me that this change will happen. If the smell of paper is the biggest push back, then we're good to go."
Emphasis added by me.
This should be your wake-up call.
Posts
4 comments:
Reminds me of the guy in "You've Got Mail" who liked hearing the report of his electric typewriter.
Not contradicting the inevitable march of digital books but I'm going to raise my hand.
@Tax Man: You cite a movie I still haven't seen.
@Jason Weaver: No fair! You're an artist. We're taking everyday people here and snapshots.
Cruising Amazon this morning, I suddenly realized that I didn't want to buy more big chunks of paper. The heaps of paper I already own feel like I'm draggin a boat anchor. Now I'm waiting for someone to come out with a widget that can act as reading appliance when I need it. An Apple touch tablet w/a Pixel Qi screen and ePub support would be ideal. But a close approximation will do.
Post a Comment