Monday, August 31, 2009

The Devaluation Of The eBook

Hachette chief hits out at e-books
“On the one hand, you have millions of books for free where there is no longer an author to pay and, on the other hand, there are very recent books, bestsellers at $9.99, which means that all the rest will have to be sold at between zero and $9.99,” Mr Nourry said.

First of all, the "millions" of books are primarily unreadable crap (Google) or poorly formatted (Gutenberg). They are no true threat.

Second, whining about a $9.99 eBook price is too little too late. The race-to-the-bottom of eBook prices has begun. You got in bed with Amazon's Kindle and now you complain about the blisters? Who forced you?

Third, what makes you think your customers see an eBook as having the same value as a $25.00-$30.00 hardcover? Wake up: they don't!

Fourth, don't sit there like a weakling and whine -- do something!

Really, keep acting like this and my fantasy of buying Random House from Bertelsmann for a measly US$1.00 will come to pass. Thanks!

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