Monday, July 14, 2008

eBooks? What iTunes eBooks?!

Sittin’ Here, Watching The Market Go By
Associated Press headline: “Apple sells 1 million iPhones in first 3 days”. Add to that the six million phones already in the hands of customers (all of whom, I should note, chose to update their software…right when I was updating mine). Doing some quick, nearly caffeine-free math, that’s 7 million web-enabled, application-ready phones in the wild.

And counting.

Since there has been significant interest in using the iPhone as an ereader, I was, well, expecting amazing things from the publishing industry. Hopes. Dashed. On a weekend when headlines were there for the grabbing and customers were searching for both toys and content, the publishing industry, perhaps practicing summer hours, was curiously silent. Not a single major initiative, announcement, horns-blaring call to check out these great offerings on iTunes.

Call me crazy, but I’d expect an industry that salivates over moving 150,000 units to be all over the potential for reaching seven million “mobile is the future” customers. Are you not out there, listening to readers, gauging their interest? They want, you have, and you’re still hiding the goods. I get this isn’t the largest market you have, but is that an excuse to sit on the sidelines?

They're eejits. They're all Buridan’s Ass.

Apple -- that is, Steve Jobs -- will have come in and force them to decide.

-- via Teleread

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