(Composite; I added the Times Online logo)
They've got a big ad-article over there: Sony Reader: A library at your fingertips
This is a bit dicey, I think:
For those who feel that a mobile library of 160 books may not be enough, the built-in MemoryStick DUO and SD Card slots can be used to increase the Reader’s capacity to around 13,000 titles.
Emphasis added by me.
Hey, Sony, how about a YouTube video proving that statement?
I've already had to caution against the hopes of someone in the Comments who wanted to drop twelve-thousand Gutenberg texts into a Sony Reader!
I don't believe the Sony Reader can easily handle 12,000-13,000 eBooks. That's not to disparage it (I don't think an iPhone could do it, either; and on my XPed desktop, the 1.8GHz Celeron chokes on the My Pictures folder I have), just to set realistic limits.
Other than that minor skepticism, I'm gratified to see Sony doing some Net-visible advertising.