What publishers don't understand is that media blitz campaigns are often less significant than old-fashioned word of mouth, which is disseminated patiently and slowly through book stores. Books are not Hollywood, to the general astonishment of agents and corporate suits. They are intimate, unpredictable agents of delicious rebellion.
Well, as book stores continue to drop dead, the Word Of Mouth moves to the Internet: blogs, Twitter, et al.
Learn those skills, publishers:
Be Social Like A Disease!
Be Social Like A Disease #2